Stories have the power to sweep us up in the telling and transport us to different places. As Phillip Pullman said, “After nourishment, shelter and companionship, stories are the thing we need most in the world.” 

When we listen to or read a story, our brain simulates the events described, activating areas related to sight, sound, movement, and even smell. This phenomenon, known as neural coupling, allows us to experience the narrative as if we were part of it.

The power of storytelling goes beyond engaging the brain; it shapes our beliefs, influences decision-making, and builds connections. Stories act as a social glue, helping humans pass down knowledge, values, and cultural traditions.

Oxytocin, a hormone linked to empathy and trust, is also released during emotionally charged stories, fostering a deeper connection between the storyteller and the listener. Moreover, stories enhance memory retention by weaving facts into meaningful, emotionally resonant contexts, making information more memorable than isolated data points.

They evoke empathy, allowing us to understand and relate to the experiences of others. Research shows that compelling narratives can alter attitudes and behaviour by framing issues in ways that resonate emotionally. Stories bypass our logical defences, enabling us to internalise lessons and insights more deeply than pure arguments or facts.

The brain absorbs stories more effectively than facts because stories engage multiple cognitive processes simultaneously, making information more relatable and memorable. When we hear a story, our brain activates regions responsible for language comprehension and sensory and emotional experiences, as if we are living the events ourselves.

Stories seep into our very DNA.